The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academics articles concerning business and economic issues. The journal published twice a year (i.e., in March September) is listed formally with ISSN 0854-8154. Hopefully, in this journal, high talented authors can publish their research article, brief communication, review article, and case studies around the following topics: marketing, consumer behavior, finance management, human resources management, business, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.