INTENTION PENYANDANG DISABILITAS DALAM MENGGUNAKAN PRODUK PERBANKAN SYARIAH DI INDONESIA

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Published: Sep 15, 2020

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Authors

Hendratmoko

Issue
Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 2 Tahun 2020

Section
Articles

Article Details


Abstract

The market share of Islamic banking in Indonesia has only reached 5.95% and there are still many people with disabilities, especially those who are Muslim, who have not used Islamic banking products in Indonesia. The purpose of this study is to determine what factors influence the intention or intention of people with disabilities to use Islamic banking products. This study is different from previous studies because it only focuses on persons with disabilities and the population drawn is persons with disabilities in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The research approach uses quantitative research by taking a sample of 126 respondents with disabilities in the Jabodetabek area. Sampling was carried out using purposive sampling during the period December 2020. From this research, the conclusion is that the factors attitude, religiosity, knowledge, and place have a positive and significant effect on intention. 


Keywords: Intention, Attitude, Reliogisity, Knowledge, and Place