The JEP (Jurnal Ekonomi Perusahaan, printed ISSN: 0854-8153, online ISSN: 2830-1560) is published by the Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology Jakarta. As an open-access journal, JEP publishes research articles, brief communication, review article, and case studies around business and economics topics: entrepreneurship, family business, marketing, consumer behavior, finance management, human resources management, business, strategic management, economics, and accounting practices and theories. We encourage the author to send their manuscripts that contain original ideas or contributions about the topics. Due to its steady transformation toward a highly reputable journal, since volume 28, issue 1 (March 2021), the JEP has changed from the Indonesian edition to the English edition, completed with international standards in the publication process. Every submitted manuscript must have passed Turnitin's plagiarism check with a maximum similarity index of 20%. The editors or authors can translate the final version of a manuscript written in Bahasa Indonesia into American English. Every published article should have passed through an internal proofreader and plagiarism checking as part of the journal's quest to be a highly reputable journal.

Vol. 29 No. 2 (2022): September 2022

Dear Readers

In this issue, we focus on the power of social media in influencing consumer choice. The first article discusses the power of Korean artists, Blackpink, used as Tokopedia's brand ambassador, to influence consumer shopping intentions. The second article focus on micro-promotion via Instagram, acted by a celebgram known as @tytantira. The question is, is the @tytantira power able to influence its followers' purchase willingness? The third article focuses on social media's effect on online shopping decisions. Using Shopee as a research context, it finds that that effect is strong but should be mediated by e-WOM. The fourth article focuses on the netizen as the reference group, whose word-of-mouth function as a promotional message. The valence of WOM into positive and negative dimensions and the other dimensions remain the same. Its finding is exciting and whimsical. The fifth article investigates the role of netizens, whose given ratings and reviews are taken into customer consideration. The question is, do ratings and reviews influence customer decisions? We have presented all the articles to satisfy the readers' thirst for quality articles. Hopefully, our articles are something of meaning.

Editor in Chief

Prof. Dr. Ir. Bilson Simamora, M.M.

Published: 2022-09-24

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