THE ROLE OF INSTAGRAM AS A MARKETING COMMUNICATION MEDIA FOR FASHION THIRFTING SALES

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Published: Dec 7, 2021

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Authors

Yulia Sariwaty

Diny Fitriawati
a:1:{s:5:"en_US";s:14:"ARS University";}

Maya Retnasary

Issue
Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021

Section
Articles

Article Details

How to Cite
Sariwaty, Y., Fitriawati, D., & Retnasary, M. (2021). THE ROLE OF INSTAGRAM AS A MARKETING COMMUNICATION MEDIA FOR FASHION THIRFTING SALES. Jurnal Komunikasi Dan Bisnis, 9(2), 97–102. https://doi.org/10.46806/jkb.v9i2.772

Abstract

Modernity has changed the social system of society, including marketing communication activities. Advances in communication and information technology support changes in the marketing communication system. Social media facilitates interactive social interaction. Internet technology-based social media also changes the pattern of information dissemination from what was previously one to many audiences to many audiences to many audiences. Thrifting is a term used for sellers of used branded fashion but are still suitable for use. The existence of social media, especially Instagram, is used by Thrift Shops in offering and selling their thrift fashions. Instagram media was deliberately chosen by several Thrift Shops because of the advantages of several features it has in supporting marketing communication activities compared to other social media.


Keywords: Instagram, Media, Communication, Marketing

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