Vol. 10 No. 1 (2022): May
Articles

PUBLIC RELATIONS COMMUNICATION STRATEGY PT. ANTAM IN LOBBY AND NEGOTIATION

Lena Wijaya
Universitas Negeri Jakarta
Bio
Dini Safitri
Universitas Negeri Jakarta

Published 2022-05-30

Keywords

  • Public Relation,
  • Communication Strategy,
  • Lobbying,
  • Negotiation

How to Cite

Wijaya, L., & Safitri, D. (2022). PUBLIC RELATIONS COMMUNICATION STRATEGY PT. ANTAM IN LOBBY AND NEGOTIATION. Jurnal Komunikasi Dan Bisnis, 10(1), 16–23. https://doi.org/10.46806/jkb.v10i1.840

Abstract

In everyday communication without us realizing it, there are circumstances that require us to campaign and negotiate with others. The most important thing that a Public Relations must prepare when he wants to lobby and negotiate is that he must first read who the target lobby is and know the techniques in lobbying and negotiating are the objectives of this research by looking at the communication strategies used by the Public Relations of PT. ANTAM in lobbying and negotiating. This research approach uses descriptive qualitative. The data collected is based on in-depth interviews or in-depth interviews involving relevant informants. Based on interviews with informants in this study, it can be seen that the lobbying and negotiation techniques used by Public Relations at PT. ANTAM in the face of distrust from the public from negative news so that the program that is being carried out can be carried out again as before, namely mitigation. As for the communication strategy used, the media used to disseminate information and programs that are being run by PT Antam are, by using mainstream mass media such as print media and television media and then through public service announcements, to convey information, persuade and educate the public with the aim of to build the company's brand image so that the problems faced by Antam can be resolved without creating new problems.

References

  1. Ardianto, Prisanto, G. F., Irwansyah, Ernungtyas, N. F., & Hidayanto, S. (2020). Praktik Lobi dan Negosiasi Oleh Legislator Sebagai Bentuk Komunikasi Politik. Jurnal Komunikasi dan Teknologi Informasi, Vol.12, No. 1, 26- 30.
  2. Damayanti, W., Suwanto, & Razaqa, A. (2019). Strategi Kampanye Public Affairs Dalam Organisasi Non Profit. Jurnal Kehumasan, Vol. 2, No. 1, 291-295.
  3. Hakim, L., Farhan, N., Hidayat, P. J., & Safitri, D. (2021). Lobi dan Negosiasi dalam Mendapatkan Sponsorship pada Event IKOM Enterpreneurship Fest 2020. Jurnal InterAct, Vol. 10, No. 2, 59-60.
  4. Hammarberg, K. K. (2016). Qualitative research methods: when to use them and how to judge them. Human Reproduction, Vol. 31 No. 3, 498-501.
  5. Hasanah, K. (2019). Strategi Lobi Dan Negosiasi Nahdlatul Ulama Dalam Konflik Kebijakan Hari Sekolah. Jurnal Ilmiah Sosial Keagamaan, Vol. 3 No. 2, 28-29.
  6. IkhsanI, M. F., & Mandalia, S. A. (2015). komunikasi public relations dalam implementasi teknik lobi dan negosiasi pada kegiatan eksternal telkom Foundation. e- proceeding of Management, Vol.2, No.1, 935-936.
  7. Khuswatun, H. (2019). Strategi Lobi dan Negosiasi Nahdlatul Ulama Dalam Konflik Kebijakan Hari Sekolah. Alfuad Journal, 3 No. 2, 25-34.
  8. Laras, H. (2020). Strategi Lobi Dan Negosiasi Dalam Membina Hubungan Baik Dengan Klien Pada PT. WIJAYA Karya Beton Tbk. PANTAREI, Vol. 4 No. 02, 02-08.
  9. Lela, N., & Rustiana, A. (2018). Peran Humas Sebagai Communicator, Relationship, Backup Management, Dan Good Image Maker Terhadap Citra Perusahaan. Economic Education Analysis Journal, Vol. 7, No. 1, 329-340.
  10. Mohajan, H. (2018). Qualitative Research Methodology in Social Sciences and Related. Journal of Economic Development, Environment and People, Vol. 7, No. 1, 23-48.
  11. Nabila, N. L., & Santoso, H. P. (2021). Strategi Komunikasi Publik Untuk Meningkatkan Kepercayaan Publik Dalam Menangkal Infodemik Covid-19. Komunikologi: Jurnal Ilmiah Ilmu Komunikasi, Vol.18, No.2, 170-171.
  12. Novena, M., & Meisyaroh, S. (2020). The Influence Of Public Relations Campaign #Nostrawmovement On Fast Food Restaurant Consumer Participant. Jurnal Komunikasi Dan Bisnis, Vol. 8 No. 2, 117-124.
  13. Pranabella, P. G., & Puspasari, D. (2021). Strategi Hubungan Masyarakat Dalam Meningkatkan Citra Perusahaan. Jurnal Syntax Transformation, Vol. 2 No.8, 161-162.
  14. Rafi, M. (2019). Fungsi Public Relations Dalam Mengkomunikasikan Media Online Medcom.id. Jurnal Visi Komunikasi, Vol.18, No.02, 113-126.
  15. Sefanya, R. U., & Bathesta, Y. (2020). Strategi Komunikasi Dalam Melakukan Business Recovery Antara Agensi Public Relations Dengan Startup Digital. Jurnal Komuniti dan Teknologi Informasi, Vol.12, No.2, 98- 105.
  16. Soyusiawaty, D., & Fajri, C. (2016). Strategi Humas dalam Menjalin Good Relationship dengan External Stakeholders UAD. Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Vol. VII, No. 2, 102-111.