DARMA, A. M.; NAPITUPULU, E. V. Influence of visual merchandising, creative promotion, and price on purchase decisions in live shopping Shopee. Jurnal Ekonomi Perusahaan, [S. l.], v. 31, n. 1, p. 1–20, 2024. DOI: 10.46806/jep.v31i1.1113. Disponível em: https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/view/1113. Acesso em: 25 oct. 2025.