CHRISTOPHER, A.; SIMAMORA, B. Points-of-differences that shape consumer preferences for a hype brand: The case of Mixue’s fast growth. Jurnal Ekonomi Perusahaan, [S. l.], v. 30, n. 2, p. 35–44, 2024. DOI: 10.46806/jep.v30i2.1139. Disponível em: https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/view/1139. Acesso em: 25 oct. 2025.