UTAMI, S. .; RANGKUTI, F. Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis, marketing mix and Business Model Canvas. Jurnal Ekonomi Perusahaan, [S. l.], v. 31, n. 1, p. 67–83, 2024. DOI: 10.46806/jep.v31i1.1143. Disponível em: https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/view/1143. Acesso em: 7 jun. 2026.