NGUYEN THI PHUONG, G.; THAI DONG, T.; NGUYEN NGOC PHUONG , T.; NGUYEN THI HA, A.; PHAM NGOC, D.; LE THI THANH, T. The impact of KOCs’ short video marketing on students’ unplanned purchases of pre-loved footwear. Jurnal Ekonomi Perusahaan, [S. l.], v. 32, n. 1, p. 45–64, 2025. DOI: 10.46806/jep.v32i1.1331. Disponível em: https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/view/1331. Acesso em: 12 mar. 2026.