NATASSIA, E. Brand ambassador power: Can Twice’s endorsement boost Scarlett Whitening’s brand value?. Jurnal Ekonomi Perusahaan, [S. l.], v. 31, n. 2, p. 187–195, 2025. DOI: 10.46806/jep.v31i2.1392. Disponível em: https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/view/1392. Acesso em: 25 oct. 2025.