Nguyen Thi Phuong G, Thai Dong T, Nguyen Ngoc Phuong T, Nguyen Thi Ha A, Pham Ngoc D, Le Thi Thanh T. The impact of KOCs’ short video marketing on students’ unplanned purchases of pre-loved footwear. J. Ek. Perush. [Internet]. 2025 Aug. 30 [cited 2026 Mar. 12];32(1):45-64. Available from: https://jurnal.kwikkiangie.ac.id/index.php/JEP/article/view/1331