The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with ISSN 0854-8154. Hopefully, in this journal, highly talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around business and economics, such as

• Entrepreneurship
• Marketing
• Consumer behavior
• Advertising
• Marketing communication
• Retailing
• Finance management
• Human resources management
• Business practices
• Business reviews
• Strategic management
• Operation management
• Economic issues
• Accounting practices and theories
• Behavioral accounting

The journal pays respectful attention to the authors who come up with original ideas or contributions about the field under investigation.