AL-FATWA, A.; SIAGIAN, D.; DEMA, Y. The Role of Brand Image in Mediating the Influence of Brand Ambassador and Electronic Word of Mouth on Purchase Intention on Product Scarlett Whitening. Jurnal Manajemen, [S. l.], v. 13, n. 2, p. 115–127, 2024. DOI: 10.46806/jm.v13i2.1175. Disponível em: https://jurnal.kwikkiangie.ac.id/index.php/JM/article/view/1175. Acesso em: 1 oct. 2025.