UMAR, H. TEORI PEMASARAN JASA : DARI TRANSAKSIONAL KE PENGALAMAN. Jurnal Manajemen, [S. l.], v. 6, n. 1, 2018. Disponível em: https://jurnal.kwikkiangie.ac.id/index.php/JM/article/view/339. Acesso em: 3 feb. 2026.