Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan

Peningkatan Kapasitas Literasi Digital dan Pembuatan Konten Pemasaran bagi Pelaku Budidaya Perikanan di Desa Sukajadi, Bogor

2025-10-07T04:26:46+00:00

The objective of the community service program is to enhance digital literacy and improve marketing skills for fish farming in Sukajadi Village, Bogor. This initiative aims to assist fish farmers in effectively utilizing digital media to sell their products and connect with a broader customer base. The implementation strategy involves social integration, skills development, and hands-on experience, scheduled for a full day (8 hours) on July 18, 2025. The program will engage 20 fish farmers and local micro, small, and medium enterprises (MSMEs). The approach includes using smartphones to capture photos and videos that promote fishery products. The results of the activity revealed a significant 65% increase in the digital literacy of the participants, particularly in their abilities to take pictures, edit content, and publish on social media platforms. Participants began to modify their digital marketing strategies by uploading content more frequently and producing higher-quality media. In conclusion, this training successfully improved the participants' skills in digital promotion, creating long-term opportunities to enhance the competitiveness of local fishery products through the effective use of digital media.

Pendampingan UMKM Samja Eat and Drink untuk Meningkatkan Brand Awareness melalui Optimalisasi Instagram dalam Program Kreativitas Mahasiswa

2025-11-18T04:42:05+00:00

This community service initiative aimed to enhance the brand awareness of Samja Eat and Drink, a small business (MSME) in East Jakarta, through structured Instagram management. The business initially faced challenges such as low follower growth, inconsistent content production, and fluctuating customer visits. The assistance program adopted a systematic approach consisting of structured mentoring sessions, digital literacy training, strategic content planning, and collaboration with local influencers. Over four months, the initiative produced notable outcomes, the Instagram account’s reach, a key indicator of brand awareness increased by 1,448%, follower growth rose steadily by 3.9%, and engagement rates remained high, with 69–90% of content views coming from non-followers. These findings demonstrate that a comprehensive and method-based social media mentoring model can significantly improve MSME brand visibility and stimulate meaningful audience interaction. The activity contributes to the growing literature on MSME digital transformation and provides practical implications for small businesses seeking to strengthen competitiveness through enhanced digital literacy and strategic social media capabilities.

Bimtek Pemanfaatan Smart Feeding Fish Automatic Berbasis Internet of Things untuk Efisiensi Budi Daya Perikanan di Desa Sukajadi, Bogor

2025-11-18T04:41:53+00:00

Consistent and timely fish feeding is a critical factor in supporting optimal fish growth and achieving the expected harvest outcomes. Many small-scale aquaculture practices still operate inefficiently, often resulting in delayed feeding schedules that negatively affect productivity. This community service program aims to provide technical guidance on the utilization of an IoT-based Smart Feeding Fish Automatic system designed to automate fish feeding processes and enable remote monitoring of feed conditions. The system employs a microcontroller integrated with an Android smartphone, allowing users to set feeding schedules and control the device according to specific operational needs. Through this technology, fish farmers in Sukajadi Village, Bogor, are expected to improve the efficiency of their aquaculture management and enhance the quality and quantity of their production.