https://jurnal.kwikkiangie.ac.id/index.php/abdimas <div id="openAccessPolicy"> <div id="openAccessPolicy"> <div id="openAccessPolicy"> <div id="openAccessPolicy"> <div id="openAccessPolicy"> <p style="text-align: justify;"><strong><img style="float: left; margin-right: 13px;" src="https://jurnal.kwikkiangie.ac.id/public/journals/8/cover_issue_129_en_US.jpg" width="270" height="382" />Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan</strong> (<a href="https://portal.issn.org/resource/ISSN/3032-3738" target="_blank" rel="noopener">E-ISSN 3032-3738</a>) mencerminkan semangat pengabdian kepada masyarakat dalam bidang ilmu ekonomi, bisnis, komunikasi, dan informatika. <strong>Abdimas (Pengabdian kepada Masyarakat)</strong> sebagai pilar utama, jurnal ini merangkum dedikasi untuk memberikan dampak positif pada kehidupan masyarakat melalui penelitian dan pengembangan. Konsep <strong>"Sosial"</strong> menyoroti pentingnya keterlibatan masyarakat dalam setiap aspek pengabdian, menjadikan partisipasi aktif mereka sebagai fondasi bagi solusi yang relevan. Bagian <strong>"Bisnis"</strong> fokus pada keberlanjutan ekonomi, mempertimbangkan peran inovasi dalam menciptakan pertumbuhan yang seimbang dan berkelanjutan. Sementara itu, dimensi <strong>"Lingkungan"</strong> menekankan pentingnya menjaga keseimbangan ekosistem dalam konteks bisnis dan ekonomi. Jurnal ini menjadi arena kolaborasi lintas disiplin ilmu, mengundang kontribusi penelitian dari berbagai perspektif untuk menghasilkan solusi konkret terhadap tantangan kompleks yang dihadapi oleh masyarakat. Dengan pandangan holistik, Jurnal Abdimas bertujuan menjadi agen perubahan positif dengan menggabungkan pengetahuan dan inovasi dalam upaya mencapai kesejahteraan masyarakat secara menyeluruh.</p> <p style="text-align: justify;">Jurnal Abdimas terbit setiap bulan April dan Oktober. Harap baca pedoman dengan cermat. Penulis yang ingin mengirimkan naskahnya ke redaksi Jurnal Abdimas harus mematuhi pedoman penulisan. Jika naskah yang dikirimkan tidak sesuai dengan pedoman atau ditulis dalam format yang berbeda, maka akan DITOLAK oleh editor sebelum ditinjau lebih lanjut. Editor hanya akan menerima naskah yang memenuhi format yang ditentukan. </p> <hr /> <h2 style="text-align: justify;"><strong>Fokus dan Bidang</strong></h2> <p style="text-align: justify;"><strong>Jurnal Abdimas </strong>bertujuan untuk menyebarluaskan pemikiran atau gagasan konseptual dan hasil penelitian yang telah dicapai di bidang pengabdian kepada masyarakat. Jurnal Abdimas secara khusus menitikberatkan pada permasalahan pokok dalam pengembangan ilmu-ilmu bidang pengabdian kepada masyarakat sebagai berikut: Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Pemasaran; Kewirausahaan; Bisnis Digital; Bisnis Internasional; Sistem Informasi dan Teknologi Informasi; Broadcasting; Komunikasi Pemasaran; Ilmu Komunikasi.</p> </div> </div> </div> </div> </div> Institut Bisnis dan Informatika Kwik Kian Gie en-US Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan 3032-3738 https://jurnal.kwikkiangie.ac.id/index.php/abdimas/article/view/2124 <p>The development of artificial intelligence (AI) technology over the past decade has transformed various sectors, including the financial world and capital markets. AI is now capable of processing massive amounts of data at high speed, providing more accurate analysis and identifying patterns that are difficult for human observers to detect. This transformation has given rise to a new approach to investment analysis—where speed, accuracy, and computational intelligence play a crucial role in decision-making. In the context of stock analysis, AI offers far more efficient screening and evaluation methods. In fundamental analysis, AI can process financial reports, key ratios, news sentiment, and even industry trends in real time. Meanwhile, in technical analysis, AI can read price patterns, detect momentum, analyze volatility, and present objective trading signals. The combination of the two creates a more comprehensive, data-driven trading approach with minimal subjective bias. This use of AI is particularly relevant in Indonesia, where indices like the KOMPAS100 reflect a collection of leading stocks that have the potential to provide attractive investment and trading opportunities. However, many traders and investors still conduct analysis manually, often falling prey to bias, misreading momentum, or failing to understand the inherent risks. Therefore, literacy is needed on how AI—through platforms like Perplexity Finance—can be used to improve the quality of both fundamental and technical analysis with greater systematicity and accuracy.</p> Budi Wasito Sigit Birowo Brastoro Brastoro Copyright (c) 2026 Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan https://creativecommons.org/licenses/by-nc-sa/4.0 2026-06-24 2026-06-24 3 2 54 60 10.46806/abdimas.v3i1.2124 https://jurnal.kwikkiangie.ac.id/index.php/abdimas/article/view/2208 <p>The development of information technology and the internet has changed the way businesses market their products. However, many aspiring entrepreneurs and MSMEs do not yet have adequate knowledge about digital marketing. This lack of understanding has the potential to hinder competitiveness, narrow market reach, and reduce the chances of business sustainability. The objectives of this PkM activity are: (1) Providing a basic understanding of digital marketing, including the concepts of branding, market segmentation, and online promotion strategies, (2) Improving participants' ability to utilize digital platforms, such as social media, marketplaces, and content design applications, (3) Cultivating an entrepreneurial spirit through motivation, case studies, and practical marketing plan preparation, and (4) Encouraging participants to implement digital marketing strategies to increase business added value. This activity integrates two scientific fields, namely informatics and management, to provide comprehensive understanding to participants. In the informatics aspect, participants are introduced to informatics concepts such as Marketing Information Systems, Search Engine Optimization (SEO), Digital Content Creation, Data Analytics, and Social Media Marketing. In the management aspect, participants are invited to understand the importance of the impact on increasing the marketing capacity of MSMEs, but also provide important contributions to the development of management science, especially related to digital marketing models, MSME development strategies, and the implementation of management theory in the context of a technology-based local economy. Digital marketing education not only teaches promotional techniques, but also instills creative, adaptive, and innovative ways of thinking..</p> Deavvy M.R.Y Johassan Ronnie Sirait Siti Meisyaroh Copyright (c) 2026 Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan https://creativecommons.org/licenses/by-nc-sa/4.0 2026-06-24 2026-06-24 3 2 61 70 10.46806/abdimas.v3i2.2208