Jurnal Komunikasi dan Bisnis

Vol. 11 No. 2 (2023): November
Articles

Communication as a Tool: Enhancing Financial Inclusion in Capital Market through Hybrid Learning

PDF
  • Parameshadila Zafirah Sandra Gunawan,
  • Dewi Widowati,
  • Dessy Puspitasari
Parameshadila Zafirah Sandra Gunawan
Institut Komunikasi dan Bisnis LSPR
Dewi Widowati
Institut Komunikasi dan Bisnis LSPR
Dessy Puspitasari
Institut Komunikasi dan Bisnis LSPR
DOI: https://doi.org/10.46806/jkb.v11i2.1037

Published 2023-11-30

Keywords

  • Investment Fraud,
  • Hybrid Learning,
  • Interaction,
  • Social Learning Theory

How to Cite

Gunawan, P. Z. S. ., Widowati, D. ., & Puspitasari, D. . (2023). Communication as a Tool: Enhancing Financial Inclusion in Capital Market through Hybrid Learning. Jurnal Komunikasi Dan Bisnis, 11(2), 138–155. https://doi.org/10.46806/jkb.v11i2.1037

Abstract

The number of Indonesian capital market retail investors have been increasing in recent years. This trend shows a growing of investment opportunities, one of which is supported by the development of digital technology and enables individuals to access information to capital market with ease. However, based on the existing data shows a low level of financial literacy within the capital market, only 5%. Despite the increasement of the retail investors, there are still cases of investment fraud, with 5,523 reported complaints of investment fraud in Central Java. In response to this concern, PT Bursa Efek Indonesia provides free and open access for everyone through a comprehensive Sekolah Pasar Modal, organized by each Representative Office (Kantor Perwakilan) available in every province in Indonesia. Kantor Perwakilan BEI Jawa Tengah 1 conduced Sekolah Pasar Modal monthly and is carried out in a hybrid learning approach. This study is aimed to comprehensively and analyze the learning initiatives concerning capital market taught by Staff Trainer, analyzed using the Social Learning Theory, through the elements of Attention, Retention, Reproduction, and Motivation. This research is adopting a qualitative research, data collection is achieved by conducting interviews with the Staff Trainer and the Sekolah Pasar Modal’s offline and online participants, and observation during the learning process. The findings of this research were that the Staff Trainer provide numerous conceptual terms that resonates to the local culture resulted in a more relatable experience for the participants. Furthermore, it is found that the Staff Trainer frequently provides extrinsic motivation strategies during the learning process.

PDF

Downloads

Download data is not yet available.

References

  1. Adi, B. J. (2022, February 17). Jumlah Investor Pasar Modal di Jateng Naik 86%, Sebagian Besar Milenial. https://bisnis.solopos.com/jumlah-investor-pasar-modal-di-jateng-naik-86-sebagian-besar-milenial-1258136
  2. AP, A. (2022, October 13). 500 Warga Tertipu Investasi ‘Titip Dana’, Total Kerugian Seluruh Korban Capai Rp 6,6 Miliar - Radar Semarang. https://radarsemarang.jawapos.com/hukum-dan-kriminal/721401473/500-warga-tertipu-investasi-titip-dana-total-kerugian-seluruh-korban-capai-rp-66-miliar
  3. Ashsifa, I., Salisa, N. R., & Mulyani, U. R. (2022). Literasi Investasi sebagai Upaya untuk Meningkatkan Perilaku Sadar Berinvestasi pada Kelompok Investor Pemula di Kudus. Muria Jurnal Layanan Masyarakat, 4(1), 9–13. https://doi.org/10.24176/mjlm.v4i1.6156
  4. Asikin, M. N. (2022, July 6). Investor Ritel dan Milenial Didorong Dukung Perekonomian. https://www.jawapos.com/ekonomi/01395502/investor-ritel-dan-milenial-didorong-dukung-perekonomian
  5. Beauchamp, S. R., & Baran, S. J. (2017). Introduction to Human Communication: Perception, Meaning, and Identity. Oxford University Press.
  6. Belaineh, M. S. (2017). Students’ conception of learning environment and their approach to learning and its implication on quality education. Educational Research and Reviews, 12(14), 695–703. https://doi.org/10.5897/err2017.3258
  7. Castelli, F. R., & Sarvary, M. A. (2021). Why students do not turn on their video cameras during online classes and an equitable and inclusive plan to encourage them to do so. Ecology and Evolution, 11(8), 3565–3576. https://doi.org/10.1002/ece3.7123
  8. Cresswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. SAGE Publications, Inc.
  9. Faqir, A. Al. (2021, August 3). Bos BI: Kita Butuh Investor Ritel untuk Pengembangan Pasar Keuangan. https://www.merdeka.com/uang/bos-bi-kita-butuh-investor-ritel-untuk-pengembangan-pasar-keuangan.html
  10. Hasan, M., Le, T., & Hoque, A. (2021). How does financial literacy impact on inclusive finance? Financial Innovation, 7(1). https://doi.org/10.1186/s40854-021-00259-9
  11. Hidayat, W. W. (2019). Konsep dasar investasi dan pasar modal. Uwais Inspirasi Indonesia.
  12. Holtzhausen, D., & Zerfass, A. (2015). The Routledge Handbook of Strategic Communication. Routledge.
  13. Horsburgh, J., & Ippolito, K. (2018). A skill to be worked at: Using social learning theory to explore the process of learning from role models in clinical settings. BMC Medical Education, 18(156). https://doi.org/10.1186/s12909-018-1251-x
  14. Indonesian Stock Exchange. (n.d.). Tata Kelola Perusahaan. Retrieved September 15, 2022, from https://www.idx.co.id/id/tentang-bei/tata-kelola-perusahaan
  15. Kaum Ibu di Semarang Jadi Korban Investasi Bodong Rp 79 Miliar. (2014, April 25). https://www.tribunnews.com/regional/2014/04/25/kaum-ibu-di-semarang-jadi-korban-investasi-bodong-rp-79-miliar
  16. Kemu, S. Z. (2016). Literasi pasar modal masyarakat Indonesia. Kajian, 21(2), 161–175.
  17. Lesilolo, H. J. (2018). Penerapan teori belajar sosial Albert Bandura dalam proses mengajar di Sekolah. Kenosis, 4(2), 186–202. https://e- journal.iaknambon.ac.id/index.php/KNS/article/view/67/55
  18. Littlejohn, S. W., & Foss, K. A. (2008). Theories of Human Communication (9th Ed). Thomson Higher Education.
  19. Maghiszha, D. F. (2021). OJK Ungkap Rendahnya Tingkat Literasi Pasar Modal RI, Hanya Lima Persen. https://www.idxchannel.com/market-news/ojk-ungkap-rendahnya-tingkat-literasi-pasar-modal-ri-hanya-lima-persen
  20. Malawi, I., Tryanasari, D., & Kartikasari, A. (2017). Pembelajaran literasi berbasis sastra lokal. AE Media Grafika.
  21. Ministry of Foreign Affairs of the Republic of Indonesia. (2021, July 1). Indeks Inklusi Fintech Indonesia harus Mengejar ASEAN.
  22. Mutawakkil, M., & Nuraedah, N. (2019). Gaya Komunikasi Dosen dalam Pembelajaran Mahasiswa. Communicatus: Jurnal Ilmu Komunikasi, 3(2), 135–153. https://doi.org/10.15575/cjik.v3i2.5765
  23. Otoritas Jasa Keuangan. (2016). Buku seri literasi keuangan tingkat perguruan tinggi - pasar modal.
  24. Otoritas Jasa Keuangan. (2022a, May 27). Siaran Pers: Jumlah Investor Ritel Pasar Modal Terus Meningkat. https://ojk.go.id/id/berita-dan-kegiatan/siaran-pers/Pages/Jumlah-Investor-Ritel-Pasar-Modal-Terus-Meningkat.aspx
  25. Otoritas Jasa Keuangan. (2022b, November 24). Infografis Hasil Survei Nasional Literasi dan Inklusi Keuangan Tahun 2022. https://ojk.go.id/id/berita-dan-kegiatan/info-terkini/Pages/Infografis-Survei-Nasional-Literasi-dan-Inklusi-Keuangan-Tahun-2022.aspx
  26. Pribadi, I. A. (2022, March 17). BEI: Rendahnya literasi keuangan di pasar modal masih jadi tantangan. https://www.antaranews.com/berita/2766073/bei-rendahnya-literasi-keuangan-di-pasar-modal-masih-jadi-tantangan
  27. Purbaya, A. A. (2022, July 15). 5 Ribu Aduan Investasi Bodong di Jateng, Polda Minta Masyarakat Waspada. https://www.detik.com/jateng/hukum-dan-kriminal/d-6180809/5-ribu-aduan-investasi-bodong-di-jateng-polda-minta-masyarakat-waspada
  28. Putra, Y. M. P. (2016, April 1). Puluhan Orang Tertipu Makelar Investasi Miliaran Rupiah | Republika Online. https://news.republika.co.id/berita/o4yh14284/puluhan-orang-tertipu-makelar-investasi-miliaran-rupiah
  29. Putri, H. V., & Sari, M. M. K. (2022). Problematika pelaksanaan pembelajaran hybrid learning pada mata pembelajaran PPKN di SMA Negeri 16 Surabaya. Kajian Moral Dan Kewarganegaraan, 10(4), 932–944. https://doi.org/10.26740/kmkn.v10n4
  30. Resqi, M., & Setyaningsih, R. (2020). Strategi Komunikasi Pemerintah Ponorogo dalam Sosialisasi Literasi Masyarakat Melalui Kelompok Informasi Masyarakat. SAHAFA: Journal of Islamic Comunication, 2(2), 207–219. https://doi.org/10.21111/sjic.v2i2
  31. Setiawan, B. (2018). Edukasi Literasi Keuangan Pasar Modal Pengurus PKK Kecamatan Sako Palembang. Jurnal Abdimas Mandiri, 2(1), 59–62. https://doi.org/10.36982/jam.v2i1.481
  32. Soeprapto. (2015). Metode Penelitian Kualitatif. Universitas Terbuka.
  33. Sumandiyar, A., Husain, Muh. N., Genggong, S. M., Nanda, I., & Fachruddin, S. (2021). The effectiveness of hybrid learning as instructional media amid the COVID-19 pandemic. Jurnal Studi Komunikasi, 5(3), 651–664. https://doi.org/10.25139/jsk.v5i3.3850
  34. Susilo, E. (2022, June 30). Masyarakat Jateng banyak jadi korban investasi bodong dan pinjol ilegal. https://jateng.antaranews.com/berita/454385/masyarakat-jateng-banyak-jadi-korban-investasi-bodong-dan-pinjol-ilegal
  35. Syahputra, E. (2022, June 21). Tembus 9 Juta, Ini Alasan Masyarakat Investasi di Pasar Modal. https://www.cnbcindonesia.com/market/20220621125646-17-348914/tembus-9-juta-ini-alasan-masyarakat-investasi-di-pasar-modal
  36. Webb, N. M. (2009). The teacher’s role in promoting collaborative dialogue in the classroom. British Journal of Educational Psychology, 79(1), 1–28. https://doi.org/10.1348/000709908X380772
  37. West, R., & Turner, L. H. (2018). Introducing Communication Theory: Analysis and Application (6th ed.). McGraw-Hill Education.