Jurnal Komunikasi dan Bisnis

Vol. 12 No. 1 (2024): May
Articles

Social Media Strategies by the Sobat Icad Community to Support Richard Eliezer as a Justice Collaborator

PDF
  • Xiantira Ghassani Celesta,
  • Rizaldi Parani,
  • Christa Olivia Geraldine
Xiantira Ghassani Celesta
Universitas Pelita Harapan
Rizaldi Parani
Universitas Pelita Harapan
Christa Olivia Geraldine
Universitas Pelita Harapan
DOI: https://doi.org/10.46806/jkb.v12i1.1073

Published 2024-03-13

Keywords

  • Social media campaign,
  • Sobat Icad,
  • Justice Collaborator,
  • Richard Eliezer

How to Cite

Celesta, X. G., Parani, R., & Geraldine, C. O. (2024). Social Media Strategies by the Sobat Icad Community to Support Richard Eliezer as a Justice Collaborator. Jurnal Komunikasi Dan Bisnis, 12(1), 86–106. https://doi.org/10.46806/jkb.v12i1.1073

Copyright (c) 2024 Jurnal Komunikasi dan Bisnis

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

The Sobat Icad community uses social media to express their aspirations in supporting Richard Eliezer as a justice collaborator in the case of Brigadier J's murder. Through this study, the researchers identified the strategies used by Sobat Icad community in utilizing social media as a platform to provide support through campaigns. The research was conducted based on the Stimulus-Organism- Response theory by Carl Hovland and the Campaign Concept by Anne Gregory. The researchers employed a descriptive qualitative approach with a case study research method. The study results showed the existence of social media usage strategies formulated by Sobat Icad community in conducting their campaigns. This includes the selection of social media platforms that are Instagram and WhatsApp, the choice of content using photos, posters, and videos, as well as the establishment of rules for each member of the Sobat Icad community to always upload content based on facts without exaggeration. In future research, the researchers hope to explore the perspectives of both supportive and opposing communities to examine the social dynamics through the public's response regarding the organization of campaign support for Richard Eliezer as a justice collaborator.

PDF

Downloads

Download data is not yet available.

References

  1. Berger, R., Roloff, M., Ewoldsen, R., David, R. (2014). Handbook of Communication Science. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1156259
  2. Burns, M. E. (2015). Recruiting Prospective Students with Stories: How Personal Stories Influence the Process of Choosing a University. Communication Quarterly, 63(1), 99–118.
  3. Byrd, G. (2023). Does Freedom of Speech Exist on Social Media. Loyola University Maryland. https://www.loyola.edu/academics/emerging-media/blog/2016/freedom-of-speech-on-social-media
  4. Creswell J. W. & Poth C. N. (2017). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Sage Publication. https://us.sagepub.com/en-us/nam/qualitative-inquiry-and-research-design/book246896
  5. Creswell, J. W. & Creswell, J. D. (2017). Research Design Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.
  6. DeFleur, M., L. (2016). Mass Communication Theories: Explaining Origins, Processes, and Effects.
  7. Dewi, R. K. (2022, August 9). Kronologi Pembunuhan Brigadir J: Kapolri, Penembakan Atas Perintah Ferdy. Kompas.com. https://www.kompas.com/tren/read/2022/08/09/192603465/kronologi-pembunuhan-brigadir-j-kapolri-penembakan-atas-perintah-ferdy
  8. Donohue, W. & Ferguson, K. (2001). The Psychology of B. F. Skinner.
  9. Floyd, K. (2017). Human Communication: A Critical Reader (Third Edition). McGraw Hill Education LLC.
  10. Ginting, R. (2021, h.27). Etika Komunikasi dalam Media Sosial: Saring Sebelum Sharing.
  11. Gregory, A. (2006). Planning and Managing Public Relations Campaign. Kogan Page.
  12. Holt, K., Shehata, A., Ljungberg, E. (2013). Age and the effects of news media attention and social media use on political interest and participation: Do social media function as leveller?. https://journals.sagepub.com/doi/abs/10.1177/0267323112465369?journalCode=ejca
  13. Hovland, C., Irving, J., Kelley, H. (1963). Communication and Persuasion: Psychological Studies of Opinion Change.
  14. https://books.google.co.id/books/about/Planning_and_Managing_Public_Relations_C.html?id=aCfZnQEACAAJ&redir_esc=y
  15. Huali, Z. (2016). Inspiration brought by Hovland's Persuasion Communication Theory to College Counselors. https://ijlass.org/data/frontImages/gallery/Vol._4_No._8/11._70-74.pdf
  16. Ignatia. (2022). Sosok Para Wanita Cantik di Sidang Bharada E: Bukan Kekasih dan Enggan Disebut Fans, Dia Bukan Artis. Tribun News. https://jatim.tribunnews.com/2022/11/21/sosok-para-wanita-cantik-di-sidang-bharada-e-bukan-kekasih-dan-enggan-disebut-fans-dia-bukan-artis?page=all
  17. Jaelani, A. (2018). Indonesian students' use of social media and technology. Learning, Media and Technology, 43(1), 22-38. doi: 10.1080/17439884.2017.1308257
  18. Kholid, A. (2014). Promosi Kesehatan: Pendekatan Teori Perilaku. Raja Grafindo.
  19. Laura, R. (2023). Bharada E Divonis 15 Tahun Penjara, Penggemar Sorak-sorai Bahagia. Monitor Indonesia. https://monitorindonesia.com/2023/02/bharada-e-divonis-15-tahun-penjara-penggemar-sorak-sorai-bahagia
  20. Liliweri, A. (2018). Komunikasi Serba Ada Serba Makna. Prenada Media. https://ebooks.gramedia.com/id/buku/komunikasi-serba-ada-serba-makna
  21. Martevalenia, B. (2022). Pendukung Richard Eliezer Untai Harapan di Sidang Lanjutan Brigadir J. Liputan 6. https://www.liputan6.com/citizen6/read/5147392/pendukung-richard-eliezer-untai-harapan-di-sidang-lanjutan-brigadir-j
  22. Miles M. B. & Huberman A. M. (1994). Qualitative Data Analysis: 2nd Edition. Sage Publications. https://vivauniversity.files.wordpress.com/2013/11/milesandhuberman1994.pdf
  23. Oktafiana, S. & Kristiana, N. (2021). Perancangan Kampanye Sosial Tentang Pelecehan Seksual Terhadap Perempuan Pada Media Sosial. Jurnal Barik, Vol. 2 No. 2, 258-270. https://ejournal.unesa.ac.id/index.php/JDKV/
  24. Santosa, D. (2023). Richard Eliezer Satu-satunya Terdakwa dengan Ribuan Pendukung. Berita Satu. https://www.beritasatu.com/nasional/1027697/richard-eliezer-satusatunya-terdakwa-dengan-ribuan-pendukung
  25. Santoso, W. B. (2022, October 2). Tagar Kanjuruhan Jadi Trending Topic, Video Detik-detik Mencekam Kerusuhan Suporter Beredar. Sindo News. https://tekno.sindonews.com/read/901045/207/tagar-kanjuruhan-jadi-trending-topic-video-detik-detik-mencekam-kerusuhan-suporter-beredar-1664673027
  26. Sartika. (2022). Analisis Framework S-O-R Mengenai Online Shopping Value dan Web-Satisfaction terhadap Purchase Intention. Penerbit Lakeisha.
  27. Skinner, B. F. (2011). About Behaviorism. Knopf Doubleday Publishing Group.
  28. Solomon, M. & Tuten, T. (2015). Social Media Marketing: 2nd edition. Sage Publications. https://books.google.co.id/books/about/Social_Media_Marketing.html?id=gNHGBQAAQBAJ&redir_esc=y
  29. Unde, A. & Seniwati. (2019). S-O-R Theory and the issues of environment: the role of online social media in affecting public opinion. https://iopscience.iop.org/article/10.1088/1755-1315/343/1/012102/meta
  30. Valentini, C. (2018). New Media versus Social Media: A Conceptualization of their Meanings, Uses and Implications for Public Relations. https://www.academia.edu/1384760/New_Media_versus_Social_Media_A_Conceptualization_of_their_Meanings_Uses_and_Implications_for_Public_Relations
  31. Vergeer, M., Hermans, L., Sams, S. (2011). Online social networks and micro-blogging in political campaigning: The exploration of a new campaign tool and a new campaign style. Sage Journals. https://journals.sagepub.com/doi/abs/10.1177/1354068811407580
  32. We Are Social. (2019). Digital in 2019: Indonesia. https://datareportal.com/reports/digital-2019-indonesia
  33. We Are Social. (2023). Special Report Digital 2023: Your ultimate guide to the evolving digital world. https://wearesocial.com/id/blog/2023/01/digital-2023/
  34. Widjaja, A. (2008). Komunikasi dan Hubungan Masyarakat. https://simpus.mkri.id/opac/detail-opac?id=8687
  35. Wiryono, S. (2023, February 15). Hakim Terima Status Richard Eliezer sebagai Justice Collaborator. Kompas.com. https://nasional.kompas.com/read/2023/02/15/12432221/hakim-terima-status-richard-eliezer-sebagai-justice-collaborator
  36. Zhan, E. (2022, October 8). Menimbang Peran Richard Eliezer sebagai Penguak Fakta, Hakim: Terdakwa Bukan Pelaku Utama. Kompas TV. https://www.kompas.tv/article/378787/menimbang-peran-richard-eliezer-sebagai-penguak-fakta-hakim-terdakwa-bukan-pelaku-utama
  37. Zhou, S., Blazquez, M., McCormick, H., Barnes, L. (2021). How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. https://doi.org/10.1016/j.jbusres.2021.05.011