Jurnal Komunikasi dan Bisnis

Vol. 10 No. 2 (2022): November
Articles

MEDIA STRATEGY IN UPHOLDING THE TRUTH IN POST TRUTH ERA

PDF
  • Cevi Mochamad Taufik,
  • Nana Suryana
Cevi Mochamad Taufik
Universitas Kebangsaan Republik Indonesia
Nana Suryana
Universitas Kebangsaan Republik Indonesia
DOI: https://doi.org/10.46806/jkb.v10i2.900

Published 2022-11-30

Keywords

  • media strategy,
  • truth,
  • internet,
  • post-truth

How to Cite

Taufik, C. M., & Suryana, N. (2022). MEDIA STRATEGY IN UPHOLDING THE TRUTH IN POST TRUTH ERA. Jurnal Komunikasi Dan Bisnis, 10(2), 141–155. https://doi.org/10.46806/jkb.v10i2.900

Copyright (c) 2022 Jurnal Komunikasi dan Bisnis

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

Initially the mass media acted as the sole interpreter of truth, but now it is divided into many versions of truth. The treatise of truth presented is distorted by the truths of media construction on the internet network. Truth is no longer valuable and becomes relative. This condition made people confused, believing the truth from the media soon disappeared because it was annulled by other media. However, the public cannot be separated from their dependence on information and always seek and apply themselves to the media. Based on this description, the research is directed to uncover the phenomenon of truth in the post-truth era by using qualitative methods that emphasize mainstream media strategies in spreading, shaping, and confirming public beliefs. The results of the study show that the strategy of upholding the truth is part of daily activities by penetrating online networks carried out by all subsidiaries by spreading the truth based on the ethical principles contained in the Journalistic Code of Ethics and the Basic Press Law, as well as value principles that refer to facts, objectivity. , as well as verification, as a guide to the value of information by educating the public about the types of verified information, conducting campaigns regarding media credibility, to efforts to support the movement to fight hoax.

PDF

Downloads

Download data is not yet available.

References

  1. Azman, A. (2018). Pengunaan Media Massa dan Media Sosial di Kalangan Mahasiswa Komunikasi. Peurawi, 1(Media Massa). http://jurnal.ar-rainy.ac.id
  2. Budiyono, M. (2016). Media Sosial Dan Komunikasi Politik: Media Sosial Sebagai Komunikasi Politik Menjelang Pilkada DKI Jakarta 2017. Jurnal Komunikasi, 11(1), 47–62. https://doi.org/10.20885/komunikasi.vol11.iss1.art4
  3. Denzin, K, Norman & Linclon S Yvonna (2009), Handbook of Qualitative Research, Yogyakarta, Pustaka Pelajar
  4. Habibie, D. K. (2018). Dwi Fungsi Media Massa. Interaksi: Jurnal Ilmu Komunikasi, 7(2), 79. https://doi.org/10.14710/interaksi.7.2.79-86
  5. Hajad, V. (2018). MEDIA DAN POLITIK (Mencari Independensi Media Dalam Pemberitaan Politik). SOURCE : Jurnal Ilmu Komunikasi, 2(2), 1–10. https://doi.org/10.35308/source.v2i2.295
  6. Kalpokas, I. (2018). A Political Theory of Post-Truth. In A Political Theory of Post-Truth. https://doi.org/10.1007/978-3-319-97713-3
  7. Khatimah, H. (2018). Posisi Dan Peran Media Dalam Kehidupan Masyarakat. Tasamuh, 16(1), 119–138. https://doi.org/10.20414/tasamuh.v16i1.548
  8. Lee Mc Intyre. (2018). POST-TRUTH. THE MIT PRESS ESSENTIAL KNOWLEDGE SERIES.
  9. Martono, Nanang, Shodiq Dalhar (2 018), Dasar-dasar Logika, Sebuah Intisari Metode Berpikir Logis dan Kritis, Depok, Rajawali Pers
  10. McQuail, D. (2010). Mass Communication Theori (D. McQuail (ed.); 6th ed.). Sage.
  11. Moleong Lexy J, (2006), Metodologi Penelitian Kualitatif, Edisi Revisi, Bandung, PT Remaja Rosda Karya
  12. Mudjiyanto, B., & Dunan, A. (2020). Media Mainstream Jadi Rujukan Media Sosial. Majalah Semi Ilmiah Populer Komunikasi Massa, 1(2007), 21–34. https://nasional.kompas.com/read/2017/02/08/21512921/media.arus.utama.harus.jadi.rujukan?page
  13. Nasrullah, Rulli (2016), Media Sosial, Perspektif Komunikasi, Budaya, dan Sosioteknologi, Bandung, Simbiosa Rekatama Media
  14. Poentarie, E. (2015). Komparasi Kebenaran, Relevansi, Keseimbangan dan Netralitas dalam Pemberitaan. Jurnal Studi Komunikasi Dan Media, 19(1), 1–13.
  15. Rianto, P. (2019). Literasi Digital Dan Etika Media Sosial Di Era Post-Truth. Interaksi: Jurnal Ilmu Komunikasi, 8(2), 24. https://doi.org/10.14710/interaksi.8.2.24-35
  16. Salman, Saputra, D. H., & Wardana, R. W. (2019). Media Sosial dan Masyarakat Baru di Post Truth Era. Jurnal Bisnis Dan Komunikasi, 6(2), 136–140.
  17. Sobur, Alex (2015), Analisis Teks Media, Suatu Pengantar untuk Analisis Wacana, Analisis
  18. Semiotik, dan Analisis Framing, Bandung, PT Remaja Rosda Karya
  19. Suharyanto, C. E. (2019). Analisis Berita Hoaks Di Era Post-Truth: Sebuah Review. Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi Dan Komunikasi, 10(2), 37. https://doi.org/10.17933/mti.v10i2.150
  20. Sumartono, S. (2016). Komodifikasi Media dan Budaya Kohe. Jurnal The Messenger, 8(2), 43. https://doi.org/10.26623/themessenger.v8i2.342
  21. Suryadi, I. (2011). Peran Media Massa Dalam Membentuk Realitas Sosial. Jurnal Academica, 3(2), 634–646.
  22. Syuhada, K. D. (2018). Etika Media di Era “Post-Truth.” Jurnal Komunikasi Indonesia, 6(1), 75–79. https://doi.org/10.7454/jki.v6i1.8789