Jurnal Komunikasi dan Bisnis

Vol. 10 No. 2 (2022): November
Articles

INTERNALIZATION OF VEGETARIANISM LIFESTLYE VALUES INTO VEGETARIAN ACTORS

PDF
  • Fiona Dewi Suryo,
  • Glorya Agustiningsih
Fiona Dewi Suryo
Institut Bisnis dan Informatika Kwik Kian Gie
Bio
Glorya Agustiningsih
Institut bisnis dan Informatika Kwik Kian Gie
Bio
DOI: https://doi.org/10.46806/jkb.v10i2.910

Published 2022-11-30

Keywords

  • Internalization Process,
  • Vegetarian,
  • Lifestyle

How to Cite

Suryo, F. D., & Agustiningsih, G. (2022). INTERNALIZATION OF VEGETARIANISM LIFESTLYE VALUES INTO VEGETARIAN ACTORS. Jurnal Komunikasi Dan Bisnis, 10(2), 211–220. https://doi.org/10.46806/jkb.v10i2.910

Abstract

Vegetarian lifestyle begins to grow and becomes a new trend in the society because of their awareness of healthy life that is affected from their food consumed in daily life. Being a vegetarian is an individual choice of life, which she/he has a different way of life and usually lives in families and communities whom unfamiliar with its vegetarian concepts. Therefore, the vegetarians are often considered as “strangers” by people live surround their environment because they have different food habits. This study aims to discuss about internalization process of individuals in adopting life values which affected their decision of becoming vegetarians. The study uses social construction theory as a ground theory, which focusing on the process of internalization among its three other processes. This research uses qualitative method which explores data from in-depth interview. The result is the informants have strong motives, emotions, beliefs, habits, and willingness inside their mind to be vegetarians, whilst the role of the significant others and reference groups do not affect the decision of becoming vegetarians.

PDF

Downloads

Download data is not yet available.

References

  1. Aryanti, P. W. E. (2018). Perbedaan konsumsi zat gizi dan tekanan darah masyarakat vegetarian dan non vegetarian di kota denpasar (Doctoral Dissertation, jurusan gizi).
  2. Azahra, Farah Nabila., & Prameswari, Kanya Dewi. (2022). Analisis Retorika Aristoteles Terhadap Konten Unggahan Instagram: Jakarta Vegan Guide. Syntax Literate: Jurnal Ilmiah Indonesia, Vol. 7, No. 3, 1216 – 1228.
  3. Bungin, B. (2019). Sosiologi komunikasi. Jakarta : Kencana.
  4. Ching, H. (2011). Dari Krisis Menjadi Damai Vegan Organik Adalah Jawabannya. Taipei: Love Ocean Creative International Company, Ltd.
  5. Humannira, R. R. (2016). Proses Internalisasi Nilai Kearifan Lokal Masyarakat Banten Pada Mahasiswa Yang Tergabung Dalam Organisasi Kedaerahan (studi deskriptif di organisasi kedaerahan Perhimpunan Mahasiswa Banten Bandung) (Doctoral dissertation, FKIP UNPAS).
  6. Kriyantono, Rakhmat. (2022). Teknik Praktis Riset komunikasi. Jakarta: Kencana Prenada Media Group.
  7. Morissan. (2013). Teori Komunikasi. Bogor: Penerbit Ghalia Indonesia.
  8. Mulyana, D. (2020). Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya.
  9. Mutaafi, F & Handoyo, P. (2015). Konstruksi sosial masyarakat terhadap penderita kusta. Paradigma, 3(3).
  10. Octavianti, Meria., Karimah, Kismiyati El., & Devi, Viswa Pujita. (2022). Pengalaman Komunikasi Penganut Hare Khrisna Sebagai Vegetarian di Provinsi Bali. Jurnal Ilmu Komunikasi Interaksi, Vol. 11, No. 1, 49 – 59.
  11. Rakhmat, J. (2019). Psikologi Komunikasi. Bandung: PT. Remaja Rosdakarya.
  12. Richard W. & Lynn H.Turner. (2017). Pengantar Teori Komunikasi: Analisis dan Aplikasi. Jakarta: Salemba Humanika.
  13. Trisno, B. (2019). Internalisasi Budaya Politik Santun Kepada Generasi Muda. Jurnal Menara Ekonomi: Penelitian dan Kajian Ilmiah Bidang Ekonomi, 5(1).
  14. Salsabila, Viendra., Hafiar, Hanny., & Sjoraida, Diah Fatma. (2021). Personal Branding Vegan Influencer di Instagram. Jurnal Ilmu Komunikasi Avant Garde, Vol. 09, No. 01, 49 – 67.
  15. Sari, N. K. Y. (2018). Tingkat konsumsi zat gizi dan status gizi remaja vegetarian di bhaktivedanta dharma school di kota denpasar (Doctoral dissertation, JURUSAN GIZI).