Aplikasi Frontend untuk Meningkatkan Customer Experience dan Mendapatkan Data Customer Menggunakan Metode Scrum pada Studi Kasus Livera

Abstract

The development of digital technology has had a significant impact on human life, including institutions, organizations, and business actors. Rapid technological advancement has become a highly influential factor among business actors in order to remain competitive with other businesses. Livera is a company engaged in the health beverage industry, focusing on weight loss products. Currently, Livera does not yet have an application to support customer satisfaction after purchases are made. Therefore, the researcher intends to design a website-based application aimed at improving customer satisfaction, where customers can consume products according to a predetermined schedule, while also enabling administrators to easily input and monitor data automatically. Customer Experience is an evaluation of feelings that can be identified through the experiences perceived by customers. Customer experience can become one of the most important determining factors for customers. This research was conducted using the Scrum method. The stages of Scrum activities include product backlog, sprint backlog, daily scrum, sprint review, and sprint retrospective. The roles involved in Scrum include the product owner, scrum master, and development team. This study employs a qualitative research method and the Scrum method for system development. The data collection techniques used include non-participant observation, unstructured interviews, and literature studies from books and journals that serve as references regarding Customer Experience, website design, and the Scrum method.