PENGARUH PENGGUNAAN WEBSITE “ZALORA.CO.ID” TERHADAP MINAT BELANJA ONLINE DI KALANGAN KARYAWAN MNC MEDIA

Article Sidebar

Published: Aug 12, 2019

Main Article Content

Authors

Margaretha Megawindriati Mahawan
Institut Bisnis dan Informatika Kwik Kian Gie

Siti Meisyaroh

Issue
Vol. 6 No. 2 (2018): Jurnal Komunikasi dan Bisnis - November 2018

Section
Articles

Author Biography

Margaretha Megawindriati Mahawan, Institut Bisnis dan Informatika Kwik Kian Gie

Program Studi ilmu Komunikasi

Article Details

How to Cite
Mahawan, M. M., & Meisyaroh, S. (2019). PENGARUH PENGGUNAAN WEBSITE “ZALORA.CO.ID” TERHADAP MINAT BELANJA ONLINE DI KALANGAN KARYAWAN MNC MEDIA. Jurnal Komunikasi Dan Bisnis, 6(2). Retrieved from https://jurnal.kwikkiangie.ac.id/index.php/JKB/article/view/569

Abstract

In Indonesia, the increasing number of internet users, encourage the businesses compete to take advantage of a website. In this study, a website which is used as a marketing medium is the website “zalora.co.idâ€. However, making a website as a marketing medium is not enough. Party founder of the website “zalora.co.id†must be able to manage their website, to create the impression of quality and credibility. Thus, could affect the interest of website’s users to buy fashion products. The purpose of this study is to determine user assessment to the quality of information in the website “zalora.co.idâ€, capable of affecting the interest of online shopping among MNC Media employees from redaction division of Sindo Newspaper.This research is related to the application of broadcasting study. So the researches make communication technology, cyber media, websites, interactive communications, uses and gratification theory, and interest, as a part of the theoretical foundation.In this study, researchers used quantitative research methods and descriptive. After distribute the questionnaire and get the results of the questionnaire, the researchers test the validity and reliability data. Through the results of the data analysis, the researchers got the conclusions that the respondents’ assessment of the quality of the website which is represented by the indicator of the variable X, namely the use of website “zalora.co.idâ€, affecting online shopping interest among MNC Media employees of redactional division from Sindo Newspaper.

 Keywords: Online Shopping, Communication Technology, Interactive Communications

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.