PENGARUH KETERLIBATAN FASHION DAN GAYA HIDUP BERBELANJA TERHADAP PEMBELIAN IMPULSIF (STUDI TERHADAP REMAJA DAN PEMUDA DKI JAKARTA)

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Published: Dec 1, 2018

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Authors

Graciella Tansah Gunawan, Tony Sitinjak
Institut Bisnis dan Informatika Kwik Kian Gie

Issue
Vol. 7 No. 2 (2018): Jurnal Manajemen - Mei 2018

Section
Articles

Author Biography

Graciella Tansah Gunawan, Tony Sitinjak, Institut Bisnis dan Informatika Kwik Kian Gie

Program Studi Manajemen

Article Details

How to Cite
Gunawan, Tony Sitinjak, G. T. (2018). PENGARUH KETERLIBATAN FASHION DAN GAYA HIDUP BERBELANJA TERHADAP PEMBELIAN IMPULSIF (STUDI TERHADAP REMAJA DAN PEMUDA DKI JAKARTA). Jurnal Manajemen, 7(2). Retrieved from https://jurnal.kwikkiangie.ac.id/index.php/JM/article/view/482

Abstract

As society becomes more modern in their upbringing, changes in their lifestyle have triggered the development of shopping malls or shopping centers, leading to the increase of impulsive purchases. This study aims to determine the influence of fashion involvement and shopping lifestyle to these impulsive purchases, which occur in the category of fashion products among teenagers and youths in DKI Jakarta with age range 15 to 25 years who work as students, university students, employees, entrepreneurs, and fashion bloggers. This research is using explanation method as the research design and the purposive sampling as the sampling method by distributing questionnaires to 160 people as the respondents. The results indicate that the involvement of both fashion and shopping lifestyle have a significant effects on impulsive buying.

 Keywords: Fashion Involvement, Shopping Lifestyle, Impulse Buying