Jurnal Komunikasi dan Bisnis

Vol. 12 No. 2 (2024): November
Articles

Communication Approches in Enhancing The Effectiveness of Community Fund Collection in The RW 006, Kelurahan Cipinang Cempedak, East Jakarta

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  • Yosef Dema,
  • Elisabeth Vita Mutiarawati,
  • Yohanes L. Billy
Yosef Dema
Institut Bisnis dan Informatika Kwik Kian Gie
Bio
Elisabeth Vita Mutiarawati
Institut Bisnis dan Informatika Kwik Kian Gie
Bio
Yohanes L. Billy
Universitas Multimedia Nusantara
Bio
DOI: https://doi.org/10.46806/jkb.v12i2.1248

Published 2024-11-12

Keywords

  • social capital,
  • communication theory,
  • digital literacy,
  • community engagement,
  • fund collection

How to Cite

Dema, Y., Mutiarawati, E. V., & Billy, Y. L. (2024). Communication Approches in Enhancing The Effectiveness of Community Fund Collection in The RW 006, Kelurahan Cipinang Cempedak, East Jakarta . Jurnal Komunikasi Dan Bisnis, 12(2), 232–257. https://doi.org/10.46806/jkb.v12i2.1248

Copyright (c) 2024 Jurnal Komunikasi dan Bisnis

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

This study investigates the effectiveness of communication strategies in enhancing community fund collection in RW 006, Kelurahan Cipinang Cempedak, East Jakarta, through the lens of Social Capital Theory and Communication Theory. By addressing socio-economic disparities and digital literacy issues, the research aims to provide actionable insights for local authorities. A mixed-method approach, combining qualitative interviews with Neighborhood Association leaders and residents, as well as observations of community meetings, was employed. The analysis reveals that a hybrid communication strategy, integrating traditional meetings and digital platforms like WhatsApp, significantly enhances community engagement and fund collection. However, digital literacy and socio-economic disparities present significant barriers. Transparent reporting and regular updates are essential for building trust and encouraging participation. The findings underscore the importance of inclusive communication strategies that address both digital literacy and socio-economic challenges, thereby fostering community participation and optimizing fund collection efforts in urban neighborhoods.

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