PENGARUH BAURAN PEMASARAN, KEPERCAYAAN KONSUMEN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN KONSUMEN SURVEI PADA JAMAAH UMRAH PT BARAKALLAH DUNIA WISATA

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Published: Apr 14, 2019

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Authors

Rezky Muhamad Akbar
Institut Bisnis dan Informatika Kwik Kian Gie

Issue
Vol. 8 No. 1 (2018): Jurnal Manajemen Vol.8 No. 1 November 2018

Section
Articles

Author Biography

Rezky Muhamad Akbar, Institut Bisnis dan Informatika Kwik Kian Gie

Program Studi Manajemen

Article Details

How to Cite
Akbar, R. M. (2019). PENGARUH BAURAN PEMASARAN, KEPERCAYAAN KONSUMEN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN KONSUMEN SURVEI PADA JAMAAH UMRAH PT BARAKALLAH DUNIA WISATA. Jurnal Manajemen, 8(1). Retrieved from https://jurnal.kwikkiangie.ac.id/index.php/JM/article/view/593

Abstract

The aim of this study was to examine the impact of marketing management, Customer Trust, and Company Image  that affected customer satisfaction in  PT.Barakallah Dunia Wisata. Several previous studies that support marketing management, Customer Trust, and Company Image  that affected customer satisfaction  has been demonstrated. Therefore, the research design is causality. The population of this research is the customers of PT.Barakallah Dunia Wisata in Jakarta. The sample was 100 konsumen. Data used in this study of primary data through questionnaires. The sampling technique is non-probability sampling, namely convenience sampling. Analytical tools used are statistical multiple linear regression.  The results of the analysis stated that impact of marketing management, customer trust and company image on consumer satisfaction and significant. Research results comes with a discussion of the strategic solution from the results of descriptive statistical analysis.

Keywords :   Marketing, Trust, Image, Satisfaction