Anticipated emotions of significant others as social influence: Can they predict students’ smoking abstinence continuance intention?

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Published: Mar 21, 2021
DOI: https://doi.org/10.46806/jep.v28i1.819
Keywords:
Anticipated emotions, significant others, subjective norms, social influence, emotional intelligence, smoking abstinence

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Simamora Bilson
https://orcid.org/0000-0002-6182-1588

Abstract

In the Theory of Planned Behavior (Ajzen, 1991), subjective norms (SN) represent social influence on an individual's behavior. This famous model of behavior postulates that an individual is under pressure or expectation of significant others to perform or not to perform a behavior.  This study starts from the premise that an individual can take the initiative and regulate his or her behavior to generate anticipated emotion of significant others’ (AESO). The question is, can the AESO function as the SN to represent the social factor in influencing students' smoking abstinence continuance intention?  To answer this question, the author conducts the study upon 235 non-smoker students. The result is; first, negative AESO can carry out that function. However, positive AESO and SN fail to do so. Therefore, besides the SN, as shown by this study, the AESO, represented by negative AESO, can be regarded as a social influence component of an individual's behavioral intention. Other researchers are encouraged to validate this finding in different contexts of behavior.

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How to Cite
Bilson, S. (2021). Anticipated emotions of significant others as social influence: Can they predict students’ smoking abstinence continuance intention?. Jurnal Ekonomi Perusahaan, 28(1), 49–61. https://doi.org/10.46806/jep.v28i1.819
Issue
Vol. 28 No. 1 (2021): March 2021
Section
Research Articles
Author Biography

Simamora Bilson

Simamora, Bilson, is an Associate Professor at the Management Department, Kwik Kian Gie School of Business and Information Technology, Jakarta. He earned a master's degree in 1994 in Marketing from Prasetiya Mulya University. He also got a doctoral degree in marketing from the University of Indonesia. His research interests are in consumer behavior and brand management. He has his works published in International Review of Management and Marketing, Journal of Educational, Health, and Community Psychology, ASEAN Marketing Journal, Humaniora, Marketing Science Letters,  International Journal of Evaluation and Research in Education, Gadjah Mada International Journal of Business, including dozen books published by notable publishers, and hundreds of marketing and research materials posted in www.bilsonsimamora.com.

Author’s contact detail: Kwik Kian Gie School of Business, Jl. Yos Sudarso Kavling 87 Sunter Podomoro, Jakarta, Indonesia, Phone: +62165307062, Fax.: +62165306967, Email:  bilson.simamora@kwikkiangie.ac.id.

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