Published: 2025-09-17

Review Article

Product-moment correlation limitations and the appropriateness of confirmatory analysis to verify internal structure of a construct: A critical review

Bilson Simamora

1-7

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Research Articles

The role of micro-influencers in social media marketing: A quantitative study on purchase intent using source credibility theory

Yosef Dema; Elisabeth Vita Mutiarawati, Yohanes Langgar Billy

8-26

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