Why environmental consciousness does not affect intention to buy?

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Published: Sep 14, 2021
DOI: https://doi.org/10.46806/jep.v28i2.832
Keywords:
Environmentally-friendly product, environmental consciousness, purchase intention

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Benita Benyamin
Management Department, Institut Bisnis dan Informatika Indonesia, Jakarta, Indonesia
Dergibson Siagian
Management Department, Institut Bisnis dan Informatika Indonesia, Jakarta, Indonesia

Abstract

Environmental consciousness arises when there is an understanding of the need for a balance between life and nature. This study aims to investigate whether such consciousness affects purchasing behavior of environmental-friendly claimed products directly or through their interaction with a price. To answer this question, the authors recruited 100 consumers as respondents who met the authors' predetermined requirements. The data analyzed using structural equation modeling reveals that environmental consciousness does not affect purchase intention, but the price does. It is also found to have no interaction with the price in influencing behavioral intention. This result leaves a question that further researchers can answer. Study in different product categories is encouraged.


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How to Cite
Benyamin, B., & Siagian, D. (2021). Why environmental consciousness does not affect intention to buy? . Jurnal Ekonomi Perusahaan, 28(2), 52–56. https://doi.org/10.46806/jep.v28i2.832
Issue
Vol. 28 No. 2 (2021): September 2021
Section
Research Articles
Author Biography

Dergibson Siagian, Management Department, Institut Bisnis dan Informatika Indonesia, Jakarta, Indonesia

Dergibson Siagian holds a bachelor's degree in statistics from the Bogor Agricultural Institute in 1990. He obtained a master's in management from STIE IBII (now Institut Bisnis dan Informatika Indonesia) in 1996. He is currently active as a lecturer in subjects related to Statistics. In addition, he is actively involved as a consultant in the statistical data processing. The popular book he wrote is Metoda Statistika Bisnis (Business Statistical Methods).

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