OVO acceptability and its innovative characteristics

Article Sidebar

PDF
Published: Mar 12, 2022
DOI: https://doi.org/10.46806/jep.v29i1.842
Keywords:
Relative advantage, ease of use, compatibility, observability, triability, adoption of innovation

Main Article Content

Venna Kintan
Television Journalist at PT. Lativi Mediakarya (tvOne)

Abstract

OVO is a financial application that was launched widely in September 2017. Since its launch, OVO has successfully received ten million users in July 2018. This study aims to investigate innovative characteristics that determine its rapid acceptability. Roger's (1983) diffusion of innovation theory underlines the study. The data were collected from 150 respondents who have used the OVO application at least once in the last six months, chosen judgmentally. This study found that OVO acceptability is determined by relative advantage and observability. Compatibility does not affect OVO acceptance. In addition, complexity influences OVO acceptability negatively. The four determinants can explain 72% of OVO acceptability. The researcher recommends that companies conduct counseling, seminars, and even workshops on OVO applications so that more people can better know OVO. This research still focuses on people below 31 years old. Further research can focus on older.


Original Article | Turnitin

Article Details

How to Cite
Kintan, V. (2022). OVO acceptability and its innovative characteristics . Jurnal Ekonomi Perusahaan, 29(1), 60–64. https://doi.org/10.46806/jep.v29i1.842
Issue
Vol. 29 No. 1 (2022): March 2022
Section
Research Articles

References

Damanpour, F., & Gopalakhrisna, S. (2001). The Dynamics of the Adoption of Product and Process Innovations in Organizations. Journal of Management Studies, 38(1), 45-65. http://dx.doi.org/10.1111/1467-6486.00227.

Kotler, P., & Keller, K.L. (2016). Marketing Management. 15th Edition. Pearson Education Limited.

Rogers, E.M. (1983). Diffusion of Innovations. Free Press, New York.

Sugandini, D. (2017). Karakteristik inovasi, pengetahuan, komunikasi pemasaran, persepsi risiko dan stockout dalam keputusan penundaan adopsi inovasi. Proceeding Seminar Nasional Riset Manajemen dan Bisnis (SANSETMAB). Universitas Muhammadiyah Surakarta.

Wallace, L.G., & Sheetz, S.D. (2014). The adoption of software measures: A technology acceptance model (TAM) perspective. Information & Management, 249-259. http://dx.doi.org/10.1016/j.im.2013.12.003.

Yahya, S., Shinkafi, A., & Haji-Othman, Y. (2017). The relevance of relative advantage and complexity on customers' usage of Islamic banking products in Nigeria. International Journal of Management and Applied Science, 3(4), 1-6.