Published: 2023-11-19

Research Articles

The role of corporate culture in suppressing discriminating practices against women's careers

Hendratmoko, Teddy Wijaya

1-9

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Why is the smartphone market in Indonesia declining?

Dergibson Siagian, Yosef Dema

10-18

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The impact of marketing mix on the decision-making process to purchase PT MGD transportation services in Indonesia

William Felim, Tony Sitinjak

19-34

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Points-of-differences that shape consumer preferences for a hype brand: The case of Mixue’s fast growth

Anthony Christopher, Bilson Simamora

35-44

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