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Vol. 30 No. 2 (2023): September 2023 - February 2024
Published:
2023-11-19
Research Articles
The role of corporate culture in suppressing discriminating practices against women's careers
Hendratmoko, Teddy Wijaya
1-9
PDF
Why is the smartphone market in Indonesia declining?
Dergibson Siagian, Yosef Dema
10-18
PDF
The impact of marketing mix on the decision-making process to purchase PT MGD transportation services in Indonesia
William Felim, Tony Sitinjak
19-34
PDF
Points-of-differences that shape consumer preferences for a hype brand: The case of Mixue’s fast growth
Anthony Christopher, Bilson Simamora
35-44
PDF