Published: 2025-09-17

Review Article

Product-moment correlation limitations and the appropriateness of confirmatory analysis to verify internal structure of a construct: A critical review

Bilson Simamora

1-7

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Research Articles

The role of micro-influencers in social media marketing: A quantitative study on purchase intent using source credibility theory

Yosef Dema; Elisabeth Vita Mutiarawati, Yohanes Langgar Billy

8-26

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The influence of liquidity, profitability and solvency on share prices in banking sector companies listed on the IDX in 2019-2021

Denny Denny, Abdullah Rakhman

27-44

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The impact of KOCs' short video marketing on students' unplanned purchases of pre-loved footwear

Giang Nguyen Thi Phuong, Tan Thai Dong, Thao Nguyen Ngoc Phuong , An Nguyen Thi Ha, Duc Pham Ngoc, Truc Le Thi Thanh

45-64

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Profitability, investment, and financing decisions and their impact on firm value in the basic industry and chemicals sector

Edwin Christian, Said Kelana Asnawi

65-74

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