Published: 06-06-2023

Manajemen Pemasaran

Minat Beli Berbeda dari Niat Beli

Bilson Simamora

1-2

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The Influence of Viral Marketing and Celebrity Endorser Song Joong Ki on Consumers Purchase Intention of Scarlett Whitening Skincare Products in Jakarta

Christina Ellena Ruslim, Rita Eka Setyaningsih

3-13

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Online Customer Reviews, Online Customer Ratings, Purchasing Decisions

Steven Steven, Abdullah Rakhman

14-23

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Sumber Daya Manusia

Pengaruh Kepemimpinan Demokratis dan Work-life Balance Terhadap Kinerja Karyawan Perusahaan Tekstil PT. Duta Interlining Indonesia

Elizabeth Anabella Martina Bintari Simarmata

24-42

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Ilmu Komunikasi

The Effect of Using Twice's Girlband K-pop as The Brand Ambassador on Increasing The Value of The Scarlett Whitening Brand

Eileen Natassja, Bilson Simamora

43-53

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