Published: 2024-09-11

Research Articles

The influence of employee engagement, digital transformation and talent management on the performance of Mercure Hotel Jakarta Kota employees

Rahmat Firmansyah, Elfrida Viesta Napitupulu

119-130

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The influence of compensation, job stress, and job satisfaction on employee performance in the outsourcing company PT. Citra Bersama

Zwietsy Martono, Freddy Rangkuti

131-148

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Researching user experience with artificial intelligence application for customer care services on e-commerce platform

Nguyen Thi Phuong Giang, Do Manh Hung, Ton Thi Huong, Huynh Thi Quyen , Nguyen Thi Thom , Tran Bao Tran , Thai Dong Tan

149-174

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The interplay of brand trust and image in fostering customer loyalty: a study of Starbucks in Jakarta

Jovita Ferdyani, Rita Eka Setianingsih; Yosef Dema

175-186

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Brand ambassador power: Can Twice's endorsement boost Scarlett Whitening's brand value?

Eilentya Natassia

187-195

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