Published: 2024-04-04

Research Articles

Influence of visual merchandising, creative promotion, and price on purchase decisions in live shopping Shopee

Andrian Mulya Darma, Elfrida Viesta Napitupulu

1-20

PDF

Influence of promotions, price perceptions, service quality towards customer loyalty through customer satisfaction Gojek in Jakarta

Jesselin Vemberain, Abdullah Rakhman

21-40

PDF

The power of brand ambassador Twice influences brand image and purchase intention on Scarlett Whitening beauty products

Theodora Lady Rosari, Bilson Simamora

41-52

PDF

Review Article

Leadership and human resource management in improving employee welfare: A literature review

Elisabeth Marlina Sari Lintong, Danny Philipe Bukidz

53-66

PDF

Case Study

Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis, marketing mix and Business Model Canvas

Srikandi Utami, Freddy Rangkuti

67-83

PDF

Featured Articles

Evaluating the impact of hexagon fraud on potential financial statement fraud with audit quality as a moderator

Liana Angelina Winata, Sugi Suhartono, Yosef Dema

84-106

PDF

An investigation into the impact of personal branding and social media marketing on purchase intention among Tiktok Users in the Indonesia grilled sambal market of Jakarta

Cumonley Sunjaya, Rita Eka Setianingsih, Yosef Dema

107-118

PDF